You wouldn’t go to the butchers to buy broccoli, right? Well it’s exactly the same for Digital Marketing.
As an example, I probably wouldn’t suggest for a builder to put all his or her Marketing budget into Linkedin paid Ads.
I am not saying it won’t bring in business, we just want to make sure the builder gets the most value for money when it comes to Online Advertising.
You never know, the butchers might sell vegetables on the side!