These points are the fundamentals of how SEO works. Understanding how to put everything together is the next step. Whether you try to learn SEO yourself or employ an external company I would suggest for you understand the fundamentals to help you on your online marketing journey and get the best possible results.
SEO does take time, as essentially it takes search engines a long time to trust your website before you start ranking up higher.
Sometimes it can take years to get to where you want, especially in industries that are highly competitive.
We would always suggest to use SEO as part of an overall marketing strategy to help build your business.
This could include networking, cold calling, or paid advertising with linkedin or other social networks.
If your budget is tight, try to spread the cost around all advertising streams and don’t put all your eggs in one basket as your website being high up on Google doesn’t necessarily mean you will get business.
Marketing is all trial and error and to become successful, you probably will have to fail numerous times.
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