Luckily this one should be quite straightforward as you should be consistently researching for all your marketing activities.
Anytime so are doing some kind of research you should be thinking about your content writing, make a note of any topics you can write about at some point. Don’t just leave it to when you are actually writing, that way you should be creating an ample list of topics to write about.
When you do make you notes be sure to note down any information that could be beneficial.
For example you might be researching a competitor and find a great article that has created good awareness, make a note of the url and revert back to it when you do go ahead and write about the topic.
Make a note of all the major topics you want to write about. The internet is full of ideas of what to write about and if you do get stuck on a topic, a little bit of searching online will go a long way.
Remember to file all the information you have for when you start writing. There are hundreds of tools online to help you save notes and share them on different devices that way in if you are on the train and you have an idea you don’t have to wait until you are in front of a PC to write down your notes. I use Asana but another great tool is Evernote.