8 Blog Writing Tips

When I first started writing blogs I would end up sometimes spending hours just trying to string the opening sentence together.

Questions would run through my head

What topic should I choose?

How do I start?

What will keep the reader keep reading?

How much will I be able to write?

Will it make sense?

Overall it made content writing stressful

After spending hours researching I managed to put together a strategy that I follow with each article. This has made it far more enjoyable for me to write and it also helped me write an insightful article in hours instead of days.

I can now provide you my 8 steps to successful content writing.

1. Research

Luckily this one should be quite straightforward as you should be consistently researching for all your marketing activities.

Anytime so are doing some kind of research you should be thinking about your content writing, make a note of any topics you can write about at some point. Don’t just leave it to when you are actually writing, that way you should be creating an ample list of topics to write about.

When you do make you notes be sure to note down any information that could be beneficial.

For example you might be researching a competitor and find a great article that has created good awareness, make a note of the url and revert back to it when you do go ahead and write about the topic.

Make a note of all the major topics you want to write about. The internet is full of ideas of what to write about and if you do get stuck on a topic, a little bit of searching online will go a long way.

Remember to file all the information you have for when you start writing. There are hundreds of tools online to help you save notes  and share them on different devices that way in if you are on the train and you have an idea you don’t have to wait until you are in front of a PC to write down your notes. I use Asana but another great tool is Evernote.

2. Gather Statistics

Stats on your topic will help your customers relate to what you are writing about and help them understand potential opportunities especially if you are a B2B business.

3. Choose a catchy title and intro

The hardest part is to get someone to read your article and the last thing you want is for someone to scroll by your article on Google or in their email box.

I find asking questions work really well, providing a story or talking about your experiences. My intro for this article was to explain my experiences with content writing.

I also find titles for emails should be different then titles on your blog.

Someone searching for “tips on content writing” will be more inclined to click on your link then someone who receives 200 emails a day.

Short effective email titles that have worked well for me are “have you tired this yet?” “free content writing tips”

4. Keep to your topic

Visitors usually search very specifically and become frustrated if they have search through a lot of content to find the point they are looking for.

If your topic is broad, break it up so you have a number of articles and use internal linking so that you reader can switch to different articles.

Not only does this mean you will have a lot more topics to write about, it also means you can write more in depth about each part of your broad topic.

5. Use Images

According to researched complied by 3M, the corporation behind Post-it Notes, visuals are processed 60,000 times faster than text, this means you can get a lot of information across to your audience at a much faster rate.

A combination of images and content not only make it easier to get information across to your audience it will also help break up the content making it easier on the eye.

6. Break down your content into points

As you have seen with this piece of content a title like £5 tips for content writing is a lot easier to read then just a block of content and furthermore for your reader wants to skip to the next point this will make the process a lot more simple.

7. Write to you audience

As you can see with my style of writing I like to address my audience directly instead of third party.

This helps engage audience as if someone is speaking to you directly.

8. Get someone to look over your work

It is always best to get a few people to read your work before it goes live.

A second pair of eyes are not only great to spot mistakes but also will help you understand if what you have written is easily to read and it all makes sense.

I tend to have three people read it before anything goes live.

Now you have your blog writing tips, find out more on how to guest post.


Jai Shah

Digital Marketing Expert

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